General Motors and Manchester United: Really?
On Friday August 3, Manchester United disclosed, as part of a public stock offering, that it will receive $559 million under a seven-year jersey sponsorship agreement with the Chevrolet Division of General Motors. Chevrolet will take over the position from insurer Aon beginning with the 2014-2015 season. While it is understandable that a company is free to place its advertising dollars wherever it believes they will be the most helpful, this is very frustrating for those of us who are closely associated with Major League Soccer (MLS). This is approximately $79 million/year for a jersey sponsorship. Admittedly, Manchester United is a recognizable brand worldwide and the deal will likely benefit both parties. My question is simply this: Would GM, a preeminent United States corporation, be willing to sit down and work with MLS for a similar deal for the entire league? Pretty please?